being jo

i came across this website and went pin crazy- so many beautiful photos, and it turns out everything in these pics are for sale. the line is the homepage for a new concept story in NYC called the apartment. their vision is to provide pared back, honest, timeless goods for the home, and body. essentially, when you make an appointment to shop the apartment you are touring one’s home with exquisite taste with the capacity to buy every item within (furniture, home accessories, clothing, beauty products, etc.)- how cool is that? the website functions the same way for those browsing from afar. i am now kicking myself for not making an appointment a couple of weeks ago when i was in NY for the weekend- there’s always next time.