the neo lookbook

by jolevitan

Screen Shot 2014-07-30 at 9.25.53 AMmar2Screen Shot 2014-07-30 at 9.26.21 AM  Screen Shot 2014-07-30 at 9.25.33 AM Screen Shot 2014-07-30 at 9.24.24 AM Screen Shot 2014-07-30 at 9.23.20 AM Screen Shot 2014-07-30 at 9.22.27 AM Screen Shot 2014-07-30 at 9.19.54 AM Screen Shot 2014-07-30 at 9.18.41 AM mar4 mar3

these photos are from maryam nassir zadeh’s online shop. most shops are now online, moving with the times, finding ways to provide consumerism 24/7, why is it that the photos and styling are most often so uninspired and dated? furthermore, discouraging. simply throwing together lookbooky shots on models with perfect hair and airbrushed legs doesn’t make it pinnable, bloggable, instagrammable. mnz ignites emotion, adds personality to the clothing. i love the styling, want to embody the models, and most importantly to the online retailer want the clothes.