being jo

i was chatting with my friends at tkees yesterday and the conversation naturally led to travel. it got me inspired to pinpoint exactly the type of beachside feel i look for when choosing a destination. i like a relaxed vibe- no missoni coverups and wedges, more like a beachbum tkee (when not barefoot,) a slightly tipsy stance with a linen cover up falling off one shoulder, a damn good playlist… and a striped umbrella never hurts. there are a lot of cool little boutiquy places in and around tulum that are sparking my interest- along with blogstagrammers aplenty.