being jo

whenever i try on a wool panama hat of sorts (which has been many) i take it off because somehow it seems a little too try hard. last week i worked on a shoot with a theme of rock and roll, for the shoot we bought a vintage black wide brimmed hat and when we placed it on the male model who had shoulder length hair he instantly morphed into character. i have come to the conclusion that perhaps a worn in hat comes across more authentic- listen it all has to be right because if it’s not a hat can be an epic disaster, making one look like a tourist on robertson pretending to be someone. the other dilemma is once it’s on your head you’re kinda stuck with it for the day- i plan on testing these waters- maybe starting with a short jaunt so i’m not too committed.