being jo

when things look the way i feel

Tag: the apartment

The Apartment by The Line: Melrose Place

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My fave uninhabited apartment has opened up shop in Melrose Place. Style and interior design savant’s are probably familiar with the Apartment by The Line in Soho. A meticulously curated space by uber chic stylist Vanessa Traina Snow, and creative director Melanie Glass. All shop-able, from the Acne sweaters that hang in the closets, Assouline books strategically stacked on the coffee table, Le Labo candles that scent the foyer, Mid-Century seating, sheepskin throws… it’s all for sale. In a world where ‘good taste’ is a viable credential, the Apartment stands for just that- draws out precisely how the successful modern woman with a fine tuned eye would live… down to her skivvies.

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i came across this website and went pin crazy- so many beautiful photos, and it turns out everything in these pics are for sale. the line is the homepage for a new concept story in NYC called the apartment. their vision is to provide pared back, honest, timeless goods for the home, and body. essentially, when you make an appointment to shop the apartment you are touring one’s home with exquisite taste with the capacity to buy every item within (furniture, home accessories, clothing, beauty products, etc.)- how cool is that? the website functions the same way for those browsing from afar. i am now kicking myself for not making an appointment a couple of weeks ago when i was in NY for the weekend- there’s always next time.

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